Ever notice how what is said in company signage isn't what is being communicated to the employees? If you have a sign saying, "Hiring Smiling Faces" then perhaps the sign should match the smiling faces inside...
Today, I stopped by one of my more favorite places to eat... Arby's. The food was good as always but I noticed something strange in the parking lot.
Next door to Arby's is McDonald's and they always say they are hiring smiling faces. The sign outside Arby's said the same thing... "Hiring Smiling Faces"
The only thing is the faces inside weren't smiling.
Perhaps they are in the process of replacing their team with smiling faces - who knows... But if I were an applicant, I wouldn't have been inspired by the long, single line faced nor the non-smiling faces at the front counter. To make matters worse, my number was 284.
That's how they greet their Customers... By number. But the reality is every Customer has a name and a story - like their future employees. Wouldn't it be more inspiring to work in a place where there really were smiling faces and inspired team members who greeted their Customers by name?
The food was good as usual, but the non-smiling faces weren't inspiring - to me nor the future employees. If I were looking for a job, I wouldn't have been inspired to want to work there. In fact, if there were an Arby's across the road with smiling faces, I might not return to this non-smiling faced Arby's.
The bottom line... The sign outside the store didn't match the reality of what was going on inside Arby's.
Wouldn't a better way to advertise be to have so much fun that everyone wants to work there. Then you don't need signs that don't match reality... Then you just need good people who want to work there...
Now go Maximize Possibility!
Other blog posts you may be interested in:
- What Time is the Three O'Clock Parade?
- Being a "Yes Man" Helps to Create a Powerful Customer Experience
- Angry Customers Mirror You
- Don't Let Customers Ruin the Experience
Chris Young helps organizations Maximize Possibility through talent management, cultural transformation, and strategic intervention. Bring Chris in today!
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